Saturday, June 29, 2013

The New Bourbon Country Reader Is On Its Way


Well, it's at the printer now, but should be in the mail in a couple of days. I'm calling it June, rather than July, because it's already a month late (should have been out in May) and that will push me to get the next one out in August.

I've always promised that The Bourbon Country Reader comes out every-other month 'or thereabouts.' Whiskey writing, like whiskey itself, can't be rushed. We refuse to chop it up and put it into a pressure cooker. The Reader contains no advertising and no reprinted press releases or other filler. No pretty pictures either, just original information about American whiskey that you won't find anywhere else.

The Bourbon Country Reader lets me go into more depth on subjects I may touch on here on the blog. The lead story this time is a good example of that. It is headlined, "Who Makes All That Non-Distiller Producer (NDP) Whiskey?" It's a story that asks something from you, the reader, too. Nobody wants to talk about this subject, especially on the record, but when you consider the whole body of available evidence, you can reach some interesting conclusions. You just have to think about it.

I suggest you do so over a good bourbon or rye.

If you care about what you're drinking and believe 'who made this' is just about the most fundamental question you can ask, you'll want to read this article.

In this issue, we also compare and contrast the two American Whiskey giants, Brown-Forman and Beam.

If you're keeping score, the last issue of The Bourbon Country Reader came out at the end of March. As I wrote then, there is so much going on in American whiskey these days, it's hard to make deadlines. 

The simple pitch is this. If you're into bourbon, you really should subscribe to The Bourbon Country Reader. It is produced and delivered the old-fashioned way; ink on paper, in an envelope, delivered personally to your home or office by a uniformed representative of the United States government.

The Bourbon Country Reader is always independent and idiosyncratic and has no distillery affiliation. It makes a great gift. Subscriptions to The Bourbon Country Reader are $20/year for U.S. addresses and $25 (a new lower price!) for everybody else. It is published six times a year. Well, maybe not, but your subscription always includes six issues.

Click here or on any of the copious hyperlinks above to subscribe with PayPal or any major credit card, or for more information. Click here for a free sample issue (in PDF format). Click here to open or download the free PDF document, "The Bourbon Country Reader Issue Contents in Chronological Order." (It's like an index.)

If you prefer to pay by check, make it payable to Made and Bottled in Kentucky, and mail it to Made and Bottled in Kentucky, 3712 N. Broadway, PMB 298, Chicago, IL 60613-4198. Checks drawn on U.S. banks only, please.

2 comments:

Anonymous said...

Richnimrod said;
As always; looking forward to the next BCR. Most NDP's are usually so tight-lipped about who makes the fluid they sell. I'm interested in all of this info. A few very nice Bourbons are marketed by folks who buy it from an 'un-named' source. Doesn't make it less tasty; but, it does raise questions.

lylee loper said...

I, for one, am grateful for your labor of love with the BCReader and your blog and book. My foray into bourbon began in June 2011 and of all the blogs, magazines and websites yours is the best informed and honest. Thank you for taking the time to say it right as opposed to just saying something because its expected.