Yesterday we talked about Jack Daniel's Tennessee Rye, which is arguably a 'white whiskey' product, even though it's not classified as such. Last fall, Daniel's arch-rival Jim Beam announced its own white whiskey, Jacob's Ghost.
Both products were slated to launch in January and Tennessee Rye is starting to appear, but Jacob's Ghost has been pushed back slightly. Bottles are starting to ship to control states now and may appear soon. Ohio, for one, has a reputation for getting product on the shelf as soon as it arrives, without regard for the producer's intended launch date.
Most states, however, won't see it until March.
Although both are as transparent as vodka, the Beam and Daniel's products are quite different. Beam's is named after 18th century family patriarch
Jacob Beam. It is standard Jim Beam bourbon, aged for one year, then heavily
filtered to remove all of the color and most of the harsher flavors.
The result is a spirit that
is still raw, but much milder than white dog, with significant amounts of
corn body and barrel sweetness. Beam envisions it mostly as a cocktail ingredient, but they won't object if people want to drink it straight too.