Even as Stranahan's announces a new plan to triple production so it can once again distribute outside of Colorado, I glanced back at a post I made almost two years ago. In it, Stranahan's was naming a national distributor. The brand was then in 35 states and four foreign countries, and the distributor was going to take them even further.
I'm not criticizing Stranahan's for retrenching. I'm not criticizing them for anything except one pretty terrible sin. They have broken trust with their consumers by not communicating about the changes they've been going through.
That's irrational and potentially fatal. If nothing else, it's going to be expensive to repair the damage.