Diageo is the world's largest drinks company. The company's big brands are Smirnoff Vodka, Johnny Walker Scotch, Guinness Stout, Captain Morgan Rum, Jose Cuervo Tequila, and many others.
One of Diageo's little bitty brands is Jeremiah Weed. As you might guess from the name, the brand was created in the late 1960s. It is a liqueur that has, let's say, an acquired taste, sort of like Jagermeister. Like Jagermeister and a local Chicago brand, Malort, the primary purpose of Jeremiah Weed seems to be to get a buddy to drink it on a dare and then watch him gag.
I wrote about Jeremiah Weed earlier this year here.
They pretend Jeremiah Weed is a real person and it's all good clean fun, nothing anyone is likely to believe. Then came this, from one of the brand's web sites.
"Welcome to the Jeremiah Weed website: we are all here for one reason, and that is because we love Jeremiah Weed. Born from a long Southern distilling tradition in Weed, Kentucky, our Original Sweet Tea and Blended Bourbon are traditional staples in everybody's kitchen and backyard. Here you can learn about how high-quality ingredients, and love for authentic, home-brewed sweet taste, go into our products, and of course, how Jeremiah Weed the man earned his name on the bottle."
As luck would have it there really is a Weed, Kentucky, a wide spot in the road between Glasgow and Somerset. There is no "long Southern distilling tradition" there. There is nothing there, let alone a distillery. The two products the web site is selling -- Sweet Tea and Blended Bourbon -- were launched about a year ago. They're not 'traditional staples' anywhere and there is not one thing authentic or home-brewed about them.
So again I raise the question. Why would I as a consumer want to do business with a company that lies to me so copiously?