Team Bourbon, an unprecedented coalition of eleven tourism groups, was unveiled today at events in Lexington and Clermont. Their mission is to showcase Kentucky’s signature bourbon industry and the communities that celebrate its spirit.
At today's events, the new group also announced its new campaign to market the bourbon lifestyle and its unique place in the Commonwealth’s history and hospitality, said Eric Gregory, President of the Kentucky Distillers’ Association. Its theme: "Kentucky Bourbon – where the spirit leads you."
"Pour some Kentucky bourbon and you’ll taste more than the world’s finest whiskey. You’ll sample the flavors of Kentucky," he said. “There’s an experience and an adventure for everyone, from history to horses, arts and fine cuisine, nightlife, wildlife, sports and much more.”
The announcement was timed to coincide with this weekend’s inaugural Bourbon Chase overnight relay race. More than 2,000 runners will compete along the legendary Kentucky Bourbon Trail from Friday morning through Saturday night.
Gregory pointed to the relay race, which sold out months in advance, as an example of the skyrocketing bourbon tourism industry that’s drawing hundreds of thousands of visitors from around the world.
“That’s why Team Bourbon was created,” he said. “Kentucky is the only place on earth where you can enjoy the true bourbon experience. Once you get here, there are so many exciting places to visit and things to do. So we all decided to join forces and share our spirit.”
Team Bourbon is made up of the tourism commissions of Anderson County, Bardstown-Nelson County, Frankfort, Lebanon, Lexington, Louisville, Shepherdsville-Bullitt County, and Woodford County, as well as the Kentucky Department of Travel, Kentucky Bourbon Festival, and Kentucky Distillers’ Association.
The group’s web site – kybourbonspirit.com – contains information and links on places to visit in each community along the Kentucky Bourbon Trail. A lot of it is still a work-in-progress, but there is a nifty, Bourbon Trail-specific driving distances chart. There is also a terrific, one-minute video that perfectly communicates what they mean by "the bourbon lifestyle."